Episodes
Nov. 22, 2023
My perfect sales system: what I’d do differently now
What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tas…
Nov. 15, 2023
Figure out what your clients will pay for with Abhishek Kumar
How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them.
I almost never talk about customer research b…
Nov. 1, 2023
Why you should consider productizing your services with Philip Wallage
What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.
This is the promise of the productized service. Whether you’re thinking of pro…
Oct. 25, 2023
I was wrong about my ideal clients: The risky mistakes I made early and how you can avoid them
Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster.
Oct. 18, 2023
How to make your creative business stand out in a crowded market
Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition. In this episode, we'll explore the …
Oct. 11, 2023
Productivity habits to grow your small business with Chelsey Newmyer
Wasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact …
Oct. 4, 2023
22 ways to get leads WITHOUT social media
What’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media.
Social media can be a great tool i…
Sept. 27, 2023
Marketing yourself as a coach with Kari Ginsburg
Marketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak.
To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-in…
Sept. 20, 2023
Networking for introverts: conversations
When it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening!
This episode includes 11 contributors who share their advice, tools and techniques on how to start…
Sept. 13, 2023
Networking for introverts: places
Where can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up.
Today’s episode continues our series on Networking for Introv…
Sept. 6, 2023
Networking for introverts: systems
Networking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you.
This is the first in a three p…
Aug. 30, 2023
Scaling from solo to agency with Kristina Bartold-Sorgota
Looking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains?
Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kr…
Aug. 23, 2023
How I designed a lead tracker in Airtable
Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show…
Aug. 16, 2023
Email list experiments to get from 100 to 1000 subscribers
When you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not…
Aug. 9, 2023
Networking like a pro with Eleanor Mayrhofer
Look inside web designer Eleanor Mayrhofer’s business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve ou…
Aug. 2, 2023
How to get clients with a small audience
Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, …
July 26, 2023
Systems that grow your business with Devin Lee
Devin designs and builds custom systems for quickly growing businesses. In this episode, Devin and I talk about the systems she uses to track leads, her referral partners and her networking. You're gonna wanna take notes on …
July 19, 2023
I deleted Instagram. Here's why I think you can too.
I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we…
July 12, 2023
5 reasons NOT to create a lead magnet
Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting.
July 5, 2023
Why I still hate Google Analytics and what you can use instead
You may have noticed a lot of people talking about Google Analytics this week.
Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few year…
June 28, 2023
How Dana Publicover finds her clients
This week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career fo…
June 14, 2023
Fast vs slow ways to bring in new clients
Did you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.
That’s why you want to learn …
June 8, 2023
Creating virality for your small business with Amplifier Networks
Don't you love getting word of mouth for your business. How great would it be to drive more of it?
When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for soci…
May 31, 2023
Get glowing client testimonials with this easy tool
When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you …