Episodes
April 17, 2024
Where creatives find clients (Best of Low Energy Leads)
How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.
April 10, 2024
How to drive word of mouth to book better clients
Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.
This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.
April 3, 2024
What exactly is low energy lead generation
Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like.
Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeat…
March 27, 2024
How to grow your email list with newsletter swaps
You've started an email list but now what? How do you add more subscribers and grow your audience?
This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.
March 20, 2024
Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)
If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.
March 13, 2024
Selling digital products: Where to use reviews to sell more
You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.
In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturi…
March 6, 2024
Selling digital products: What's ACTUALLY working for service providers like you
Is it even possible to make good money from digital products if you're also selling services? Turns out yes! Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers.
Feb. 28, 2024
Selling digital products: How to message to move sales
How do you become the *go to* person for what you're selling?
In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.
Feb. 21, 2024
Selling digital products: Where to promote them
Where do you sell digital products ESPECIALLY when you have more than one offer?
This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products.
Feb. 14, 2024
Selling digital products: How I started and what I've learned so far
How do you sell a low cost digital download in a low effort way? This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook).
Jan. 31, 2024
Starting a membership: lessons learned
Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this episode, I share 11 lessons learned from this past year and a half of running my current membership.
Jan. 24, 2024
How they turned a law firm into a subscription business with Chris Valdheims
Thinking about making your service a subscription? This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Creators focuses entirely on creative businesses.
Jan. 17, 2024
Going beyond social media marketing with Laura Sinclair
Can you run a business WITHOUT social media? In this episode, we answer that question. I’m joined by social media agency owner and business mentor Laura Sinclair. You’ll be surprised to learn what she has to say about the role of Instagram in your lead generation.
Jan. 10, 2024
Marketing for creatives in 2024 (Part 2 of 2)
How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.
Jan. 3, 2024
Marketing for creatives in 2024 (Part 1 of 2)
How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.
Dec. 31, 2023
Get More Referrals Challenge: Choose a Stay in Touch Channel (Day 5 of 5)
In Day 5, we look at how to maintain year-round relationships with your referral partners. This involves nurturing and strengthening your connections, so that you remain top-of-mind and can continue to generate new business opportunities. We'll discuss creative and authentic ways to stay in touch, …
Dec. 30, 2023
Get More Referrals Challenge: Send Your Requests (Day 4 of 5)
As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasive one-step ask with your enticing success story, you're sharing a compelling message that is sure to capture the attention of potential referral partners and their networks. Tune into …
Dec. 29, 2023
Get More Referrals Challenge: Have a One Step Ask (Day 3 of 5)
Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It's all about making it as easy and convenient as possible for your referral partners to recommend your services.
Dec. 28, 2023
Get More Referrals Challenge: Share a Success Story (Day 2 of 5)
In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success stories. I'll guide you through a simple three-part structure that you can use to craft compelling and convincing success stories that showcase your expertise and build trust with potenti…
Dec. 27, 2023
Get More Referrals Challenge: List Your Sources (Day 1 of 5)
Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive list of potential referral sources, drawing on your past experiences and future aspirations.
Dec. 20, 2023
How building community is good for your business with Taylor Harrington
Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead?
Dec. 13, 2023
How to pitch yourself to become a podcast guest
Becoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work.
Dec. 6, 2023
Growing a successful web design business with Christy Price
Booking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to.
This episode features Christy…
Nov. 29, 2023
Pivoting what you're known for with Arturo Perez
Choosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for.
Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative tec…