How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.
How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.
Three sections to this show:
1) Your relationships: meeting people, staying in touch and referrals
2) Your client experience: onboarding, offboarding and setting expectations
3) Your hang out spots: where people get to know you and warm up to buying from you
You'll love this episode if:
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Mentioned in this episode:
Relationship building
Making your experience sticky
Easy entry points and hang out spots
If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4
Connect with Lex
Sponsor
This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
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Founder of P&Co.
With a distinguished career in both customer research and award-winning copywriting, and a past clients list that includes NASA, McKinsey, Google and Virgin, Dana is the managing director of P&Co, a growth marketing agency. She is the author of Empathy at Scale, How to Talk to Customers & DIY Marketing for Startups and the ghostwriter of more than a dozen nonfiction titles. She is originally from the US and currently lives in Hamburg, Germany.
Systems Strategist
Officially, Devin Lee is a Systems Strategist. She designs and builds custom systems for quickly growing businesses.She works with folks who are exiting their scrappy phase of business and are moving towards the next phase that might involve a team or just onboarding a whole buncha new clients.Unofficially, she's the high-energy hype woman who’ll bring a calm oasis to your business. When she’s not creating exceptional systems, you can find her trying to cut her own bangs, reading up on the latest celeb gossip, planning her next international trip, and studying the Enneagram (She’s a type 7!)
Web Designer and Digital Marketer
In her 25 year design career Eleanor has done everything from book compositing to designing web and mobile apps to methodology and agile process design for global creative teams. She’s worked on projects for clients such as Chronicle Books, Rizzolli, Vodafone, BMW, Audi, Bosch-Siemens Hausgerät, T-Online, and More.She left corporate life in 2010 to start her own online eCommerce business selling printable stationery. Her work was noticed by Goop, Martha Stewart, The New York Times and Pottery Barn Kids. For the last few years she’s been helping expat business owners in Germany with digital marketing services and getting their websites launched in a day. She also hosts the Germany Expat Business Show podcast.
CEO and Co-Founder of The Social Snippet
Kristina is the CEO and Co-Founder of The Social Snippet, where she helps passionate entrepreneurs grow their communities and business through social media & podcasting. She is a certified Personal Development Coach and MBTI/TKI practitioner. Kristina's passionate about building community online and off. She is the host of the Build Your Digital Community Podcast and she leads events in Canada and in the United States.
Coach and Co-Conspirator
Kari Ginsburg nerds out about supporting people and organizations through periods of change and transformation. She's a trauma-informed Professional Certified Executive & Life Coach through the International Coaching Federation, and she's one of the first 500 people to become a Certified Change Management Professional through the Association of Change Management Professionals. She's a certified Civility instructor through ELI, and she's also a Hogan Assessment and DISC Facilitator. More personally, she's a rescue dog mom and proud aunt and whiskey drinker, and used-bookstore lover, and backyard beekeeper, and a true crime obsessive. And if you Google her, I’m sure you’ll find some other fun facts.
Productizer guru
Philip Wallage is an experienced designer turned productizer guru. He specializes in helping creatives productize their custom scoped services into packaged offers.
In Philip's own words:
What you won't find on my website or LinkedIn is that my experience was built on failure. I always felt that I was 'being allowed' to be an entrepreneur. And exactly like Spiderman, that comes with great responsibilities. Each quarter I reflect on what's working well and what isn't... And as we discussed in our call, we call it "building a business" for a reason. When you've been freelancing for years and you quit your gig with nothing to show for, you haven't built shit.
Founder of Deep Research
Abhishek is a market researcher and the founder of Deep Research. His team helps early stage companies locate, understand and sell to their customers. This is not your typical research firm as Abhishek focuses on what your customers will actually pay for by validating how they've been solving the same issue in the past. Before founding Deep Research, Abhishek worked in tech for a few years, leading enterprise mobile device projects for NHS and Royal Mail in the UK. He's based in Milton Keynes, England and works with clients worldwide.
Web Designer
Christy Price is a web designer based in Austin, Texas. She designs websites on Squarespace and has over 20 years of experience in all facets of web design and development. Her blog is super popular among Squarespace experts and small businesses alike. Also check out her podcast Somewhat Useful which she co-hosts with web developer Will Myers.
Laura Sinclair believes that you and your business deserve to be seen, and has made it her life's mission to support female entrepreneurs in their quest to build a life by design. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, Laura now teaches ambitious women how to adapt the strategies of fortune 500s for their own businesses – empowering them to step into their inner CEO along the way.A mother of two, Laura is a Marketing and Business Mentor for ambitious women and CEO of the boutique social media marketing agency, The LJ Social Agency and the host of This Mother Means Business podcast.
Founder of UX Playbook
Chris is the founder of UX Playbook, a company designed to solve the gaps in UX design education. They offer everything from playbooks to live cohorts. Chris is a serial Head of Design, a serial founder and an avid design mentor.