Selling digital products: Where to use reviews to sell more

Reviews. Don't have to just sit on a page if people are actually talking about you in real life, that's a review. It can be hard for those of us trying to retrace the steps here. It can be hard to know how much of that is actually happening. It's also very hard to control and initiate that, but one of the ways that you do that is by making something that's fricking awesome that people want to talk about.

Welcome back to the Selling Digital Product series. This week we're talking about reviews and not just any old reviews, you know, need to capture reviews. I know I need to capture reviews. We're going to talk about six different trends that I'm seeing in the digital product space and even in the membership and services space when it comes to making reviews an active part of your marketing, something that's actually effective in driving sales. I made a lot of mistakes with this early on.

I'm going to share a little bit about that, and I'm also going to talk about a couple examples where I realized how important this social proof was and why I'm prioritizing it now. Last week we looked at two service providers who are successfully selling digital products. Jeff and Amy, both of them mentioned reviews as part of their strategy.

I'm Lex Roman. I empower creatives to make marketing bets they can win, and you're tuned in to the Low Energy Leads Show. 

As we've been going through this series, we've been asking this question of is it worth it to sell digital products if you're mainly making money as a service provider? This episode is an excellent exception because even if you're not selling digital products, if that's not part of your game plan, you're going to find some insight in how you leverage reviews and social proof in this episode because these lessons can also apply to anything you're selling on the internet. Throughout this series, I'm exploring how I can improve the sales of my own digital products. In particular, I'm looking at something called the Rev Your Referral System, which is a notion template. I speak a lot about my marketing experimentation program, growth trackers a lot in this episode.

To me, it's just a big parallel. It's a big part of what I sell, so even though it's not really a digital product and gets sold a little bit differently, I've spoken about that in other episodes. 

There's some lessons in there that I'm applying quite a bit, so you'll hear me talk about Growthtrackers in this episode as well.

We know reviews matter. When we're looking up a restaurant, we're checking their reviews. If you're buying something on Amazon, you're looking at their reviews. We're getting asked for reviews by all businesses that we ever grace their doorstep. It's not objectionable that you need reviews. I don't need to make the case to you that you need reviews, but I do think there's a spectrum of what makes an effective review, a review that actually drives sales.

What I've noticed in my research when I'm looking at people who are selling digital products successfully or even selling memberships successfully, is that every single one of them, when they're reporting their income, they also have a ton of reviews. I noticed a big difference in how I was capturing reviews and how they capture. 

I've corrected some of this over the course of my business, but when I started my business, I made a lot of mistakes with reviews. One of the mistakes was not providing proper prompts, and so I would get back these generic reviews, right? My clients would say things like, I love working with Lex. Lex was awesome. These are generic reviews that generally aren't helpful and they don't help someone make a buying decision. So while they showed that someone had hired me, they didn't really tell a prospect why they should work with me. Another mistake that I made is that I tried to use a platform that was really more for brick and mortar. I started with Google Reviews. I also tried Yelp and Trustpilot, and I found that these platforms were somewhat hostile to online business owners. Yelp and Google would hide reviews from me or they would not approve reviews, and Trustpilot does this thing where if they don't believe you're a customer of the business, they'll harass your clients to prove that they are a customer of your business. 

All of those platforms have been ruled out for me. I think they're still relevant. If you have a local focus, if you have a storefront, they can still be relevant for you. For me, I'm an internet business, so I'm not bothering with those anymore. I'm now using a tool called Senja, which we're going to talk about a bit in this episode and I've done other episodes on Senja. Senja is much more friendly for online businesses, for creators. It is designed for us, and it also pulls in reviews from all those different platforms.

If you have reviews all over the place as I do, you can still capture them in Senja. So the first time that the impact of reviews landed for me in my business was when one of the growth trackers referred a friend into art program, and specifically that new member reached out to me and told me what that Growthtracker had said. 

Now, this wasn't a traditional review, right? This growth tracker hadn't said this thing online. They had said it one-on-one to this new member, but that prospective member had quoted it back to me, right? Because it was the same working mechanism that we're talking about here. They had heard the words from this Growthtracker one-on-one, and that led them to be interested in our program. It was essentially a review, a personalized review that that person had received, and it made me realize that I wasn't properly capturing the experience of the growth trackers, any of our sales materials.

This was cemented later when I had a growth tracker offer to speak to a prospective member one-on-one. Similarly, that new member came in completely sold by the existing members' words. Now, this is a heavy lift. It's a big lift to ask my members to speak to new members on my behalf. 

It is something that we're doing on the Growthtracker side. On my membership side, we have a page of existing members and you can speak to an existing or an alumni member, and this is a bit of a shortcut for me because I don't have sufficient reviews for growth trackers in order for it to sell itself from the landing page, people still need to talk to me, they still need to talk to members, and that is a big lift. It's a big lift for my members. It's a big lift for me. So I want to move away from that.

I want to get our social proof into a place where it can work on our behalf and we don't have to have a conversation with every single prospective member that they come in a little bit more sold on the selling digital product side. I've already mentioned when Abhishek told me that the a hundred plus downloads of my stay booked roadmap made a difference for him in purchase that is a piece of text using a central widget that's on top of my gumroad page. 

He messaged me to tell me that that a hundred plus downloads was what got him over the edge. I also had an experience at a local meetup where Brandi Tanner, shout out to Brandi, said something out loud about my stay booked roadmap. And after I went home, two members of our meetup had purchased the roadmap.

These experiences were people have said things on my behalf, whether or not it was actually captured as a review is selling me on reviews and their impact. People need to hear from more than just me that these things are valuable and they need to hear them in very specific ways. There's a lot to pay attention to when it comes to how these reviews are being delivered. We're going to talk today about how to capture reviews in a more dynamic and impactful way, and we're going to talk about how to use reviews. 

We're going to do that in reverse. I'm going to start with six ways to Use Reviews to sell your digital products, and then I'll talk about how to capture those reviews. When it comes to using reviews, this is where many of us fall down on the job. I know I do. We capture the reviews. It was so much work to execute the project or do the digital product or do the launch, get the review that we're brushing our hands off at the end of that and we slap it up on our website. We totally forget about it. In order for reviews to be effective, we have to use them and we have to use them over and over again. So there's six trends that I'm seeing when it comes to using reviews, and I'm going to walk through an example or a couple examples for each of them. 

The six review trends I'm seeing with digital products are the Wall of Love, the loved by this many social media shout outs, real screenshots, real numbers, sporadic quotes, and the hidden plug.

So the Wall of Love, a.k.a. Slam 'em with social proof is exactly what it sounds like. It's when you load up a bunch of reviews in a wall, so to speak, review after review, you sort of tessellate them on the page so people can see you have a lot of customers and a lot of happy customers. One of the examples I was looking at for this is Adham Dannaway's practical UI book. This is a book that he sells for $79 US Adham's based I think in Australia, and on his landing page, Adham has an endless wall of love. When you load up the landing page, it's actually towards the bottom and with some of the other examples we've seen, it's much higher towards the top. 

We spoke about Justin Welsh's landing page where it's rotating in the top carousel, but in Adham's case, what's impressive about it is that it's kind of endless. You load it up and then there's an option to load more and you can just load more and load more and load more. Now, I have no idea how many reviews are actually in this wall of love, but it appears to be endless, so it really looks like everyone and their mom has downloaded and read Adham's book Practical UI. Another thing that's really cool about this Wall of love is that it shows us the face, the name, obviously the handle, but also the source of this review and it's collected from all over the internet, which also gives this air of everyone's talking about this book. So there's icons of Twitter, of LinkedIn, there's icons from Product Hunt, there's icons from Gmail. 

So it sort of gives this idea that everyone is having this conversation about this book and there's a little bit of FOMO happening with this wall of love. Now, there's lots of ways to do the Wall of Love and Senja has a tool for this too. You can create a standalone page for your Wall of Love, which is something that I've done, and you can also embed these Wall of Love widgets in your landing pages. I think what's really effective about the Wall of Love is when you really are slamming them with social proof.

There's got to be a minimum set of reviews that makes this effective. It starts to be effective maybe at like 10, 20 where it's really giving that air of everyone is talking about this, why don't you have it yet? And I think what's interesting about the Wall of Love is that it really is more of a quantity game and not a quality game. 

If you have notable buyers, you maybe want their names. I notice that with digital products, if there's any name recognition or logo recognition, someone works for a fancy company that is front and center on the reviews, but in the case of the Wall of Love in general, it really just feels like Slam 'em with what you got, give them everything you have, and it's more of a numbers game. It's just indicating that a lot of people have done this thing, and so you're in good company.

Adham is also using the Loved by This Many Mechanism. The Loved by this many is what I'm calling that widget that you'll see at the top of pages. You'll see this even on Amazon and on Etsy where it says, loved by X amount of customers used by X amount of customers, it's usually got faces with it or Stars with it. 

In Adham's case, we're using both Faces and Stars. Now, this is a widget that you can plug in. cja has a widget like this. This is the same widget that I used that Abashak pointed to where I said, over a hundred people have downloaded this, and you'll notice that some of the platforms actually prioritize this or highlight this on your behalf. So Gumroad, the platform that I use, they highlight this on our behalf. They'll show both how many ratings you have and they'll also show how many sales you have. You can toggle the number of sales on and off, so you can decide, I want to show how many people have bought this or not, and we see the number of ratings in the Discover view. So for those of us that are using platforms like Gumroad, like Etsy, like Creative Market where people are shopping products alongside our products, this can make a difference in how you stand out. 

If you've got more reviews, if you've got higher reviews, you're more likely to get sales. One can assume. Now, the love by this many stars and Faces widget, as I like to call it, also comes in different flavors. So another example of this is Substack over 6,000 subscribers, over 10,000 subscribers. That is also a form of social proof. It shows you that all these people are here and it doesn't actually matter in that case what they're saying or if they're liking it or not. It's really just a numeric credibility mark, this many people are doing this thing. Don't you want to get in on this thing? It sort of gives you a sense of what might be going on behind the curtain. Well, 10,000 people are there. That must be interesting.

We saw Justin Welsh uses this a lot. We spoke about Justin a couple episodes ago. He uses the faces and stars widget and he also says numerically he's got over 20,000 students, which I think is just impressive no matter what you're selling. That's just an impressive number. And so the stars and faces widget, the Loved by this many widget is really just indicating popularity and popularity can help as we know from our days in high school.

Okay, the third mechanism we're talking about here is social media shoutouts. We spoke about this last week with Amy Santee when she talked about one of her customers enthusiastically taking to LinkedIn and singing her praises about something that she just bought from Amy. Social media shoutouts can go both ways. They can come from you or your customers. Obviously it's great when your customers can take to social media and sing your praises. That is something that you can prompt them to do. 

But social media shoutouts can also be effective from you. And I saw two examples of this I want to share with you. One of them is from Josh Spector. Josh runs something called Skill Sessions. They're one-off workshops and he's created a membership around it. It's called the Skills Session Membership. You can buy them as one-off trainings or you can buy them as a membership. I've gone through one of his skill sessions, highly recommend Josh's stuff. It's really good, and Josh captures a lot of social proof on his sales pages. He's got lots of reviews, but the other thing that he does is that he's continually updating us on social media, on how well he is doing, on how many people are coming in and on what they're saying. So Josh tweeted a couple weeks ago about how many people have recently joined his membership. He said, 13 people joined my Skill Sessions membership last month at this price, and then he compares it to last year at that time where the price was much lower and how many people joined that month. 

The point of the tweet is actually about the price and the price going up and how that correlates to buyers, but it also shows off the people are joining his membership. There's a little popularity factor to it. It has a believability error because it's a little bit of a humble brag, but it also just indicates activity is happening. I think this tactic is really fascinating because there's actually no way to fact check it. We're just taking Josh's word for it, but we believe him because he is a notable creator. He's got 40,000 plus folks on his mailing list. He's been around, people trust him.

But these self-reported numbers and the way that that can continually build your story, it's possible that's planting a seed in the back of his subscriber's minds that people are taking Josh up on the skill session that's still relevant, that it might be something they want to participate in, and especially if they're worried about the price going up. 

Josh uses social proof in a lot of ways actually, not only just statically on his website, but also he does a lot of interactive content with his members. We'll interview them or he'll coach them on the air live on YouTube, and there's just always so much community coming forward in Josh's content, which again adds to the sense that there's a little bit of fomo that you're missing out if you're not participating in this, that a lot of people are getting in on this and while you sit on your hands and wait to join, the price is going up and other people are getting this value.

Another example of the social media shout out that adds credibility but is coming from the creator is Jay Yang. Now, Jay was an intern at Beehiiv. That's when I picked up on his work, but he's been a content strategist as well for Noah Kagan.

On Jay's homepage, he has included a bunch of his most popular Twitter threads. Now, this is social proof that's really lending itself to being on Jay's newsletter. It's not necessarily about selling digital product. The social proof here is how many people replied, how many people liked these tweets, not actually what they said about him, not tweets from them. So I think that approach is kind of interesting. It's definitely not for everyone, but it's this idea that, see, other people are digging what I'm doing. They're liking stuff, they're sharing stuff, they're joining something. The idea that, oh, this thing that I did actually a lot of people really liked it can really build some credibility in surprising ways, especially in the era of AI and major scams. We're all looking for that little credibility factor We're looking out for where are people going, who are they trusting? 

And even something as simple as on a post or the volume of likes that Jay's getting can indicate that there might be something there to look at. So social media shoutouts from you, from your customers we looked at with Amy from your customer side, I think that side is obviously way more effective. If you can get your customers to talk about the thing that they purchased from you on their platforms, not only does that go on your wall of love, but it also gets in front of their audience, which is ideal. That creates another visibility channel for you. So we love when you can do that and you can actually make that a big part of your strategy. We'll talk about that a little bit in capturing reviews.

So the fourth mechanism is what I call real screenshots, real numbers, and this you've seen before. 

This is when people screenshot testimonials from all over the place. They don't load it up into nice little widgets. They screenshot sort of raw style like what people are saying about their digital products or their programs. So you'll see Slack messages, you'll see Facebook messages, you'll see emails, and the idea here is to add authenticity to say, oh, see, this is really what they said. I didn't load it into a widget. I didn't ask them for this. This was something that they said unprompted. Obviously, since I've been selling my products on Gumroad, I've been spending a lot of time there looking at what people are doing there. One of the sellers on Gumroad is something called Midnight Underdog, and they sell something called Checkmate Affiliate Marketing. This is one of the most popular products in my category on gumroad of business and marketing, and they have over 913 ratings, and they're using this strategy, and this is kind of unusual on Gumroad, honestly, I haven't seen this before, but they've screenshot things like tweets. 

They've screenshot dms, they've screenshot text messages, and they've screenshot actual transactions. It says something like it's payday and then it has a number, a dollar amount that's been deposited into your account. It kind of seems like it's their account, which almost makes it seem like you could just screenshot anything that's happening in your bank account, but I don't know, it seems kind of effective. All of them are roughly a thousand dollars or up, and it just again, has this air of activity. People are making money. You could be making money. We're making money Now. Is it a little skeezy? Yeah, I think it probably is, but I think if it's legit to you, if you have screenshots that actually show your results, that show this enthusiasm, you should use 'em.

Another example that comes to mind when I think of these screenshots is Kirsten Roldan's Million Dollar Email.

Now, Million Dollar Email is a program. It is not a course or a digital download. The first time I heard about this program was actually an Instagram live that one of Kirsten's students had done unprompted during her launch. So this person took to Instagram and just went live during the launch and told us, I've got to tell you guys about this million dollar email program. It's changed my life, blah, blah, blah. Which obviously very effective way to do a review, kind of hard to get. Kirsten definitely uses the screenshot approach. It comes across very day in the life. I just finished my emails, I launched my emails. Things are going great, right? A lot of celebrations they kind of look like maybe they're from a Slack group or a Facebook group where people are sharing how things are going in the Million Dollar Email program.

Farther down on the page, we have some general review layout, but what's really effective about this is that there's numbers attached to every review. Now, this is something that I am transparently very envious of because as someone who helps people book business, it's really important to my prospects how much money I'm driving on behalf of my clients. Now, I will say that in the case of a program, there's a little bit of correlation, not causation going on here, and the numbers are super big though. It's really convincing.

So it says, creative director Jasmine Alani made 131,000 with email, and then 131,000 is repeated behind Jasmine's head a bunch of times. Now, you might say, wow, that's super impressive, and it's like, yes, it is, but it doesn't say, Jasmine made $131,000 with million dollar email, the program that you're purchasing. It says that she's making this money with email, and when you read the fine print, there's a little bit more to that, but I think that it's effective nonetheless, right? 

It just slams you with the numbers. It slams you with the screenshots, it slams you with everyone's success story, real screenshots, real results. This is honestly one of the most effective review pages that I have ever seen. I think when you can show a result in very tangible objectives, so to speak, ways it speaks volumes, and when you have the numbers that Kirsten does, she's got I think at least 30 people on this page with their success. She's got loads of screenshots.

The majority of this sales page is reviews. It's also very clear to me that Kirsten and her program operators have set up their prompts to solicit this exact metric. They want to know how much money people are driving through email because their program is called Million Dollar Email, and that is the result that they're driving, and so they want people to speak to that result in their reviews. That's how the review page is set up, and they're clearly prompting for that somewhere along the lines with their clients, 

Fifth tactic here, sporadic quotes. Now, this is probably the least effective way to use reviews, but I wanted to mention it because it is something that I do see where you sort of pepper quotes throughout your sales process, throughout your sales pages, anywhere that you're talking about what you're doing, you can pepper them into your emails, you can pepper them into your social media.

The example that I have here is Liz Wilcox. Liz sells a bunch of digital products, a bunch of trainings, a bunch of templates. She also has a popular membership called the Email Marketing Membership where she does a weekly template and swipe copy on Liz's storefront. She uses a review on almost every product. This is very lightweight. It feels very doable to me, a single review on the front of every product just in the store, and then when you click through on the sales page, there's a couple reviews there. 

I wouldn't say it's crazy actually. I'm surprised there aren't more reviews because of how many people I know are in her email marketing membership. This is a very attainable execution. Just a few reviews on the storefront. Some of these reviews are speaking to things that you might guess are a hesitation about purchasing. For example, one of these people says, we were skeptical about what you had to offer and then talks himself into it.

One thing I want to add about Liz's digital products, if you're thinking about selling digital products, is that a lot of these are just workshops she held that she's reselling, which is probably a really underutilized strategy in the service provider space. I know I was literally thinking about this on my drive to work today. I was like, Lex, you do run seven workshops a week. You could probably sell some of those as trainings as one-off trainings, and so both Josh Spector and Liz Wilcox are doing this, and so in that way, they have these really easy paths to reviews. 

They have all these people taking the workshop at once, especially if you're running it live. And so in Liz's case, she's using the workshop attendees quotes as reviews on the page to encourage you to purchase that one-off training. Now, I have a theory about Liz and what's happening in her business, which brings me to mechanism six, also called the Hidden Plug.

Liz has people talking about her in all kinds of spaces I've heard about Liz, I swear to God everywhere, every community I've been in, when I've gone on retreats, when I've spoken to my referral partners, I've had clients talk to me about Liz. I've heard such good things about Liz. I think that a lot of people are talking about Liz, which sort of goes back to the stories I shared at the top of this episode, which is that reviews don't have to just sit on a page if people are actually talking about you in real life. 

That's a review. That's a review. It's a real life review. It is the hidden plug. It can be hard for those of us trying to retrace the steps here. It can be hard to know how much of that is actually happening. It's also very hard to control and initiate that, but one of the ways that you do that is by making something that's fricking awesome that people want to talk about. And this actually brings me to a little sneak peek of my lessons with the Rev Your Referrals system, which is that I'm learning that it is not awesome because I've shown it now to several people. I've had some beta testers in it, I've had some early adopters, and no one is like, wow, Lex, this is awesome. Now, I had a much better reaction to the Stay Booked Roadmap, which is perhaps what that has sold a lot better, but that's sort of fundamental. 

You've got to have something awesome, and if you do, it makes this social proof part a whole lot easier.

I want to give an honorable mention to Kieran Drew. Kieran uses a lot of the different mechanisms that we spoke about and his sales page is super effective. He shared a bunch of his sales numbers from selling his course, high Impact writing all over Twitter. He's using most of these mechanisms. He's got Walls of Love up the wazoo, he's got this. Many people are doing it. He's got the live screenshots, he's got social media shoutouts, he's got Boatloads of Affiliates, which is one of the things that he credits with how much he's sold this course. He's a really good example of somebody who's leveraging the crap out of reviews, so I'm going to link his landing page in the show notes for you to check it out. 

Six of the trends we talked about today, the Wall of Love, the Loved by this many also called the Stars and Faces Widget, social media, shout outs, real screenshots, real numbers, sporadic quotes, and the hidden plug.

You might be wondering, okay, sounds great. I'm sold. I've been sold this whole time, lax, how do I capture the reviews, right? It's super hard to ask for reviews. People don't leave them. They leave bad reviews. I get it because the other day I asked someone for a review for something that I did for free, and they left me a very generic review that was like, I love Lex. She's so awesome. And it was just like, you guys, you're killing me. It kills me when a small business owner does that because it's just like this doesn't say anything. 

You use so many words to say absolutely nothing about me. This looks like it came from my next door neighbor. When it comes to capturing reviews, there's four things that I'm thinking about here after focusing on this and making it a big part of my mission on the Growthtracker side and then a smaller part of my mission on the selling digital product side. The first thing when it comes to capturing reviews is you've got to automate as much as possible. This is tricky, right? Because you want to make sure that you're not asking for a review that someone already gave, so you don't want to automate a sequence that can't tell whether or not that person actually took the action that you wanted them to take. If you have some kind of offboarding sequence, for example, when you purchase the Stay Book Roadmap, it used to be the case that you would receive an email sequence after purchase. 

The Stay Book Roadmap has seven steps in it, so you would get seven emails, one for each step, helping you implement that step, and then the eighth thing would be a review for the product. Now, I cut this out when I moved to Beehiiv. Long story short, I was like, I'm getting rid of sequences. But an offboarding sequence or a post-purchase sequence, as you might call it, is a great way to automate reviews. And what I might do is load in automatic reminders on those reviews because we know that a lot of people are going to ignore that. In fact, in my experience with the state book roadmap, most people ignored it and I had to chase some folks down for reviews. So loading in maybe a couple reminders could be good, and I think with digital products, it would be ideal if it would just know, oh, this person already took this action, but you could do one of two things. 

You could say, if this person has clicked on the button, don't send them the follow up. We don't know if the person clicked actually did the review, but we can make a guess that maybe they did, so we could just take 'em out of the follow up.

Most people are not going to click right, so most people are going to get the follow up, and we know for sure those people didn't leave the review. The other thing that you can do here is quarterly reminders to yourself to get reviews on all of your digital products. One thing that I've noticed with the Stay Booked Roadmap and some of the other things that people have got from me in the past is that they don't always implement them right away, and so they don't want to leave a review. They don't have anything to say yet. 

So what I've been doing with the Growthtracker side of my business is I've been doing just a roundup of reviews. So I recently got, I think 12, 14 members to leave reviews or approve reviews at once, so you could do that with your digital products too. Rather than doing a sequence, as I just described, once a quarter, you would set a reminder to yourself and you would say, Hey, you got this product a few months back, did you use it? Would you leave me a review? And you would sort of blast everybody at once, and there's a great trick to this in Senda where you can upload your whole customer list and invite them all at once to fill out a review form. And when it comes to the kind of reviews you're getting, this comes down to the way that you prompt people to leave reviews. 

This is super tough with digital products when you're working with clients. You can often do this through a conversation. Maybe you even do a case study with them so you can sort of get them to realize some things about your work together or even capture something in the moment when you guys are on the phone, something that they're excited about and exciting result that you have during the process.

I think this is so much harder with the digital product to get people to recognize the impact of your product when they're often the one to implement the actual thing that is super hard. This comes back to using the right prompt. Senja has a free resource on their website. It's called testimonial questions. So if you go on their navigation, under resources go down to testimonial questions, you'll see in there a library of the kinds of questions that they find effective for people to actually provide quality testimonials. 

Now, what I'm thinking about here is the result that I'm promising this digital product, in the case of the review referral system, I'm promising referrals. I'm helping people drive word of mouth, so I want to know how many referrals I've driven for them, and that's got to be the prompt for the review. If you don't have as transactional a result as I do, then you might look at something like hesitations or objections, and that's where Liz's example comes into play where she's capturing some reviews where people were not so sure about this thing, and here's what made them confident enough to purchase or attend the thing that she's doing.

So you want to backwards engineer from that hesitation or the results side what that prompt should be. And this is a great area for testing because when you put these out into the world, you'll see what people respond, and then you can either follow up with those people to try to get a better result out of that review, or you can just change the prompt up and say, okay, let's see. 

This didn't quite get the result that I need. I need to improve this. Now, of course, you can prompt people to make social media shout outs. We spoke about in the Wall of Love that a lot of those reviews were actually public on LinkedIn, on Twitter, on Product Hunt, so you can ask people to leave those reviews in a public place. If you're going to do that, then what you're probably going to do is put your prompt in an email. Maybe this is something that you ask for gently. I would love it if you would shout us out on social media. Maybe it's something that you ask for more specifically, you give 'em a prompt. You tell 'em the platform. When it comes to capturing your reviews, you want to make sure they're all going into the same place because you're going to forget if people are talking about you on different platforms, if they emailed you, if they texted you, you're going to forget that stuff. 

So you want to make sure you have a central database of all of your reviews. This is yet another reason why I love Senja. They're not sponsoring this episode. I'm just a big fan and anytime anyone says anything about me, I pull it into Senja. I have over 50 reviews in Senja, and I don't display all of them, right? They're not all actively used. A lot of them are tagged with different things that I'm doing, and then I use them. I pull them into different widgets. Some of the widgets go on the Gumroad store, some of the widgets go on the Growthtracker side, but it's just great to know that they're all there. And anytime someone mentions me, I just quickly open send you and I import it. They have an import tool where you can send it in from LinkedIn product on Twitter, all the platforms that we spoke about. 

So you can just import it right there, and then you can display it with that credibility marker that shows that it was originally posted by someone else. I think I spoke about Senja enough. If you haven't given Senja a try, you'll find the link to try it out in the show notes.

There's a free plan that's very generous where you can set up forms and do some of the importing, but Senja is a bootstrapped tool. I'm a big fan of the founders Wilson and Olly, so give them a shout if you try it out and let them know you heard about it on Low Energy Leads.

This is the last episode in our Selling Digital Product series, and I'd really love to hear from you. What are you selling next? Where are you focusing your sales and marketing efforts? I would love to know what your revenue model is. 

Are you focused on services? 100%? Are you looking at memberships? Are you selling digital product? Are you training? Are you doing paid speaking? I want to hear about it. If you're listening on Spotify, you can drop me a note below. There should be a little text box there where you can put an answer to my question.

If you're on YouTube, you can obviously comment and you can always find us at lowenergyleads.com. There's a couple ways to reach out on the site.

We're closing out this series on selling digital products with a live stream this Friday at, I think it's going to be 8:30am, 9am Eastern. We'll be talking with Chris Nguyen of UX Playbook about his different revenue streams, what he's tried with paid and free products, what's working the best and what's not working at all. This week. He talked about video testimonials and how he's lined them all up on a page for a course that he's selling, so I can't wait to dive into that with him. 

Join us this Friday, register and get reminders in the show notes. You can catch up on all the episodes in this series at lowenergyleads.com. And don't forget to get on the newsletter. I've been sharing bonus tools and stories.

Last week I shared a spreadsheet of audience size calculator, so if you don't want to miss that stuff, get on the newsletter at read low energy leads.com. Stay tuned here to see what we explore next. It will depend heavily on your feedback, and I love, love to hear from you what you're doing, because it shapes what I decide to cover on the show.

Until next time, keep your energy low until the value will be high.