Founder of P&Co.
With a distinguished career in both customer research and award-winning copywriting, and a past clients list that includes NASA, McKinsey, Google and Virgin, Dana is the managing director of P&Co, a growth marketing agency. She is the author of Empathy at Scale, How to Talk to Customers & DIY Marketing for Startups and the ghostwriter of more than a dozen nonfiction titles. She is originally from the US and currently lives in Hamburg, Germany.