Get More Referrals Challenge: Have a One Step Ask (Day 3 of 5)

You want to think about how simple can I make this for my referral partners and how simple can I make it for the people that they're bringing in the door.

Welcome to our five day Get More Referrals Challenge. Over the next five days, we're talking concrete actions you can take to drive more and better referrals for your business.

Want to get this challenge in your inbox? Head over to lowenergyleads.com/challenge to get on the list. 

It's day three of our Get More Referrals challenge, and today we're talking about having a one step ask.

Yesterday we talked about sharing a success story to pair with this success story. We also want to have a clear one-step. Ask for your referral partners. What's a ONE step ask? A one-step ask is exactly what it sounds like. It's one step that they can take forward.

This email share this link, copy and paste this text. The one step ask goes both for the referral partner and for the person that they're referring. So you don't want to make this a lot of friction. You want it to be very quick to refer. You just do this one thing and you want it to be very quick. For someone who's been referred to take action and reach out to you, just reply to this email. Just fill out this form. 

What's the one step that your referral partner and the person they're referring should take to move forward with you? You want to think through that path. You want to make it very simple for them to take that action. I'm a big fan of forwarding the email, so when I send out asks for referrals, I put everything in one email and the ask for my referral partners is for them to forward that email to the people that I want referred.

You can also do things like send folks through a contact form or give them copy that they can paste and text to someone. You want to think about how simple can I make this for my referral partners and how simple can I make it for the people that they're bringing in the door? If it's unclear who should be referred or how they should be referred, then the referrals don't happen. 

So you want to make that all really clear. Your referral asks should include who you want referred for what type of work and how that can start rolling if you want. You can also include incentives here. Incentives are most relevant for people that are going to send a lot of referrals your way, or if you're working with someone who maybe has other folks that they can refer for the same thing that you do. So not everyone's going to care about incentives.

It's going to work on a specific crowd, but if you offer incentives, you can certainly mention it in your referral ask. Most of all, I want you to consider what happens when you send out these referral asks. How obvious is it? Who should be referred? How obvious is it? The types of work and projects that you're doing. Is it clear what they should do next? 

Do they forward the email? Do they reach out to you? Do they click a link or share a link with someone? You should tell them what to do. How obvious is that in your referral ask? I like to lay this out in a way where it reads well for both my referral partner and the person that they're going to forward the email to. I think that's achievable for many of us.

You're being specific about the kinds of clients you work with, the kinds of work you're taking on that language can play for both crowds, so think about how your message is going to be received, the ask that you're making, how clear and specific that ask is, and how easy and frictionless that one next step is. Now we have a list of referral sources, a success story to share with them, and a one step ask Come back for day four. 

We're going to put it together and send these off.

Thanks for tuning in to the Get More Referrals challenge. If you want more info on how to take these action steps, make sure to sign up for the challenge list at lowenergyleads.com/challenge.

If you're looking to move even faster with referrals, check out my Rev Your Referrals System in my Gumroad store. It's not a course, it's a set of tools that you can put in place right away to drive more referrals. It's a system that includes trackers and templates. You have two choices. You can do it by yourself or you can do it with my help. Both are available now with a discounted pre-order with delivery coming in January. Find more info in the show notes.

Stay tuned for the rest of the Get More Referrals challenge and catch up on the other steps by looking for the playlist on YouTube.