Toolbox Episodes

What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can!

Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my ch…

I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has hel…

You may have noticed a lot of people talking about Google Analytics this week. Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer availab…

When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool?