Breakdowns Episodes
April 10, 2024
How to drive word of mouth to book better clients
Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.
This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.
April 3, 2024
What exactly is low energy lead generation
Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like.
Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeat…
March 27, 2024
How to grow your email list with newsletter swaps
You've started an email list but now what? How do you add more subscribers and grow your audience?
This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.
Jan. 31, 2024
Starting a membership: lessons learned
Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this episode, I share 11 lessons learned from this past year and a half of running my current membership.
Dec. 13, 2023
How to pitch yourself to become a podcast guest
Becoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work.
Nov. 22, 2023
My perfect sales system: what I’d do differently now
What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can!
Oct. 25, 2023
I was wrong about my ideal clients: The risky mistakes I made early and how you can avoid them
Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster.
Oct. 18, 2023
How to make your creative business stand out in a crowded market
Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition. In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish …
Oct. 4, 2023
22 ways to get leads WITHOUT social media
What’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media.
Social media can be a great tool in your business but it is far from everything. Lead generation can come fro…
Aug. 2, 2023
How to get clients with a small audience
Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster.
July 12, 2023
5 reasons NOT to create a lead magnet
Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting.
June 14, 2023
Fast vs slow ways to bring in new clients
Did you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.
That’s why you want to learn how to determine the speed of return when choosing your marketing and sales…
June 8, 2023
Creating virality for your small business with Amplifier Networks
Don't you love getting word of mouth for your business. How great would it be to drive more of it?
When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your a…
May 24, 2023
What to do when your marketing isn't working
Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong.
Was it the channel? Was it the message? Was it the timing?
And if you don't know what went wrong, it's really hard to make it better.
In today's episode, I'm gonna share a techn…
May 18, 2023
Why partnerships are my favorite small business sales strategy
One of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started super easy, but I didn't realize how powerful that strategy had been in growing my career and my n…