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The Low Energy Leads Show
Latest Episode

Where creatives find clients (Best of Low Energy Leads)

How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.

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Recent Episodes

April 17, 2024

Where creatives find clients (Best of Low Energy Leads)

How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.
April 10, 2024

How to drive word of mouth to book better clients

Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer. This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.
April 3, 2024

What exactly is low energy lead generation

Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeat…
March 27, 2024

How to grow your email list with newsletter swaps

You've started an email list but now what? How do you add more subscribers and grow your audience? This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.
March 20, 2024

Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)

If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.
March 13, 2024

Selling digital products: Where to use reviews to sell more

You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy. In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturi…

About the Host

Lex Roman Profile Photo

Lex Roman

Host of Low Energy Leads and Creator of Growthtrackers

Lex Roman empowers creative entrepreneurs to make smarter marketing bets.

I’m a former Silicon Valley growth designer turned small biz growth marketer. I’ve been crafting winning conversion strategies for companies like Nissan, Macys and The Black Tux since 2010. I have been instrumental in growing revenue into the multi-millions for multiple companies by developing, practicing and teaching my own growth methodology. I popularized this as “growth design” and built a community of over 2k practitioners called Growth Designers. My work has been featured in MarTech, Monocle, KCRW, the LA Design Festival, the LA Times and Good Makers and I’ve spoken at conferences around the world.

Now, I’m on a mission to help solopreneurs get seen and get sales without being beholden to big tech. I share with you the strategy and execution that’s been successful for me hundreds of times over in the last decade. I’m passionate about helping indie businesses free themselves from the algorithms and instead focus on strategies that will pay off faster and longer. Together, we’ll create a growth engine that will sustain your business for years to come!

I'm based in Atlanta, Georgia and I organize local meetups with the Atlanta Solopreneurs. When I’m not talking about leads, I’m playing Top Golf or cruising the beltline for new snacks.

Reviews

This is the only biz podcast I consistently listen to

"Lex always has the GOOD STUFF! As an entrepreneur, I pop into business podcasts from time to time, but otherwise my podcast listening time is just for pleasure. But Lex’s show has consistently had su…"

SuzannePieri | Jan. 11, 2024

Tired of effortposting on social media? Try this show.

"Lex offers the best advice for solo creatives who don’t have the resources of BigCo but still need to find ways to grow and get leads. I throw it on while taking a mental health walk outside or doing…"

donttouchmylettuce | Jan. 11, 2024

Really Actionable Business Ideas

"Lex is an amazing business growth hacker person and all of her ideas are super actionable!"

LeahAndMark & Co. | Jan. 13, 2024

Best small business advice

"Lex always has the best tips and advice for me as a solopreneur. Her non-social media based approach that focuses on small testing cycles of what really works in my business (not anyone else’s) is wh…"

P Snyder | Jan. 23, 2024

Engaging, practical, no fluff

"I love learning with podcasts that value my time and attention, and Lex delivers in every episode. Her business advice and interviews are always highly relevant to me as a service provider. A must-li…"

pianoteach7654 | Jan. 16, 2024

The Small Business Podcast I’ve Been Searching For!

"Discovering Lex’s podcast has been a game-changer for my small business! Lex provides practical and actionable advice for improving marketing strategies, from networking skills to tech tool reviews t…"

Keerawr | Feb. 25, 2024

Practical marketing and sales advice

"Better than 95% of the advice on the internet! Stop wasting your time and listen to Lex's show instead. Perfect for independents and small business owners. Lex helps give focus to your unique busines…"

BrandyEC | March 18, 2024

Always worth it

"Every. Single. Time. that I listen to Lex’s podcast or watch her YouTube videos, I learn something valuable that I can put into practice right away. Longtime fan, first time reviewer, here for the lo…"

YouLookGreat! | March 15, 2024

Perfect for Small and Mighty Indies!

"Found Lex via Wudan Yan’s podcast and this referral and relational find is exactly what Lex promotes for finding leads. Lex spells out in non squishy language how to target your lead-building energy …"

Brdrgrrrl | April 11, 2024